Branch Basics

👉 ABOUT THE PROJECT Rooted in warmth, clarity, and intentional storytelling, this project reflects my role directing photography and shaping campaign creative for Branch Basics. I led the visual direction across a mix of studio and lifestyle shoots—developing concepts, mood boards, shot lists, and prop direction that brought fresh energy to each product while staying true to the brand’s clean, fresh aesthetic. Through refined textures, organic light, and thoughtful composition, I helped evolve and modernize the brand’s visual tone. Following each shoot, I extended the imagery into a full campaign ecosystem across website PDPs, email, social, and paid media. By creating a unified visual system and elevating how photography lived across digital touchpoints, I strengthened brand consistency and crafted more intentional storytelling throughout the customer journey.