Annie Katrina Lee

👉 ABOUT THE PROJECT Annie Katrina Lee approached me as she entered a new chapter in her career. One rooted in experience, creativity, and mindful reinvention. The goal was to translate her multifaceted work in marketing, coaching, and retreats into a visual identity that felt both grounded and expansive, able to exist in her worlds of business and wellness. Inspired by her connection with nature and her thoughtful, intentional approach to her work, the new identity embraces organic shapes, grainy texture, and an earthy palette. The brand system reflects Annie’s philosophy: reinvention isn’t about starting over, but evolving what already exists—creating clarity, balance, and quiet depth. The result is a brand world that feels human, reflective, and open. A bridge between strategy and creative flow.