METAGOLDEN

👉 ABOUT THE PROJECT My role centered on shaping the visual direction and modular design system for Metagolden, a luxury brand merging fine jewelry with NFT art. Partnering closely with the Design Director at Elva, we developed a high-level web direction that captured the brand’s bold, fashion-forward identity. Using Modern Gallery — a refined, contemporary typeface — I balanced vivid NFT artwork with realistic jewelry photography to create a site that feels modern, luxurious, and grounded in simplicity. Once the initial direction was approved, I built a comprehensive modular system and detailed style guide for Shopify, enabling the developer to translate the designs accurately and giving the client the flexibility to update components while maintaining consistency across the site.