AG
JEANS
ROLE: 2021-2023 // VISUAL DESIGNER AT ELVA DESIGN GROUP
DELIVERABLES:
ECOMMERCE
UI/UX
WEB DESIGN
CLIENT: ELVA X AG JEANS
AG Jeans partnered with Elva to reimagine their e-commerce experience during a strategic migration to Shopify Plus. I worked in a small pod alongside the Design Director as the Visual & UI Designer, helping craft a clean, editorial experience that balanced storytelling with commerce.
My role focused on extending the creative direction across key templates, guiding junior designers, and translating AG’s visual language into scalable UI—especially on mobile, where the majority of customers shop.
The redesigned site creates a space for AG Jeans to showcase it’s amazing art direction and photography.
Shoppers can see how a garment moves with integrated video on product pages, and explore colors and textures up close.
Mobile was the primary shopping platform for AG, so the experience needed to scale with intention. I focused on translating complex commerce patterns—quick shop, browsing, and discovery—into a responsive, editorial interface.
The finished site features a streamlined UX where customers can explore colors and textures, discover that must-have pair of jeans, and purchase—all with intuitive ease. At the same time, we create more room for impactful visual storytelling.