METAGOLDEN
ROLE:
2021-2023 // VISUAL DESIGNER AT ELVA DESIGN GROUP
DELIVERABLES:
BRANDING
ECOMMERCE
UI/UX
WEB DESIGN
CLIENT:
ELVA X METAGOLDEN
RECOGNITION:
AWWWARDS - HONORABLE MENTION
2021
Metagolden is a luxury jewelry brand exploring the intersection of fashion and digital art. The goal was to create a visual and ecommerce experience that felt culturally current, editorial, and aspirational—bridging the world of fine jewelry with emerging web3 narratives.
Working alongside the Design Director, I helped shape the brand system and digital experience, balancing fashion-forward storytelling with clarity, usability, and performance across the site.
The homepage introduces the brand through bold editorial imagery and immersive motion, blending fashion storytelling with clear ecommerce structure.
Subtle motion and transitions bring the experience to life, adding depth and tactility while guiding users through the collection.
To support scale, I translated the brand into a modular design system — typography, spacing, components, and reusable patterns that ensured consistency across every touchpoint.
DESIGN SYSTEM
A modular kit of reusable Shopify sections — editorial layouts, product modules, and content blocks — lets the client assemble pages quickly while keeping the brand consistent.
KIT OF PARTS
Product pages balance editorial storytelling with clarity, allowing the jewelry to feel elevated while still supporting intuitive shopping.
Designed for real-world implementation, the system was translated into Shopify with developer-ready files and scalable templates, ensuring the brand held up beyond mockups.
BRANDED SHOPIFY SYSTEM
The result is a cohesive digital world that brings the Metagolden brand to life across every touchpoint, positioning it as both a fashion and a web3 platform.
A scalable system, reusable components, and a fully branded checkout ensure the experience feels seamless and consistent from first scroll to purchase.
THE RESULT