Annie Katrina Lee approached me as she entered a new chapter in her career. One rooted in experience, creativity, and mindful reinvention. The goal was to translate her multifaceted work in marketing, leadership, and wellness into a visual identity that felt both grounded and expansive.

Drawing inspiration from nature’s balance, the new identity reflects Annie’s philosophy: that reinvention isn’t about starting over, but evolving what already exists. The brand system embraces organic shapes, soft texture, and an earthy palette. Creating a sense of clarity and depth that mirrors Annie’s thoughtful, intentional approach to her work.

The result is a brand world that feels human, reflective, and open. A bridge between business strategy and creative flow.