BRANCH BASICS
ROLE:
2023-2025 // SENIOR DIGITAL DESIGNER AT BRANCH BASICS
DELIVERABLES:
PHOTOGRAPGHY DIRECTION
CAMPAIGN CREATIVE
PAID MEDIA DESIGN
CLIENT:
BRANCH BASICS
Rooted in warmth, clarity, and intentional storytelling, this project reflects my role directing photography and shaping campaign creative for Branch Basics. As Senior Digital Designer, I led visual direction across studio and lifestyle shoots. Developing concepts, mood boards, shot lists, and prop direction to bring fresh energy to each product while staying true to the brand’s clean, natural aesthetic.
Through refined textures, organic light, and thoughtful composition, I helped evolve and modernize the brand’s visual tone.
Following each shoot, I extended the imagery into a full campaign ecosystem across PDPs, email, social, and paid media. By unifying how photography lived across digital touchpoints, I strengthened brand consistency and crafted more intentional storytelling throughout the customer journey.
The Gel Hand Soap launch became the first new product line after I joined Branch Basics. I owned the campaign from concept through execution, leading photography direction and translating the visual story across PDPs, email, social, and paid media.
